Good Bye Petite & Sweet

Elle-gift-boxes-brand-book-1200x1091.jpg

Behind every person there’s a story! I know I haven’t made the time to share mine in a while, and some of you are wondering what I’ve been up to since I said goodbye to Petite & Sweet. So today I want to share a little more with you about where I’ve been…and where I’m going.

A wise person once said, “You don’t die with your job or your money, but what you do take with you are your memories.” Petite & Sweet was born from a friendship and a love for creating memories for people. It was a wonderful experience and I wouldn’t trade those memories for anything in the world. But sometimes we have to pay attention to that little inner voice – the one that’s telling us it’s time for a change.

When both my partners decided to leave the business, it didn’t feel the same for me. I found myself questioning my desires and what I really wanted out of life. I realized that for the longest time I had been busy pleasing everyone else but myself. In 2015 I was given a huge opportunity to expand Petite & Sweet across Ontario and it was a moment of truth for me. I’ll be honest – it made me feel very anxious.

I was just one person, but I had a lot on my plate. I was a single mom running a business that I no longer had passion for. A lot of the joy had gone out of it and I was angry with myself for being where I was. I was resentful towards my ex-partners because they were able to walk away with no worry or debt and I didn’t have that option. In other words, I was not feeling great at all.

But I was still very fortunate – SO fortunate that I had great people in my life like my family, including my daughter and my now-fiancé. It was my fiancé Chris who told me what I most needed to hear. He said to me one day: “This is not you anymore.” He encouraged me to take a time-out, to reflect on my life and ask myself what Ireally wanted out of life.

That was such a blessing because I needed to hear someone say that to me. I needed to be told that it was OK to take a break and reflect, and that it was OK to walk away from something if you no longer had passion for it.

So I did. I said “no” to the big expansion deal that was presented to me. Of course I was scared shitless of how everything was going to turn out – but for the first time in my life I did something to please myself and no one else. More and more, I’m learning that paying attention to that inner voice is usually what matters most, and it will lead us where we need to go.

Petite & Sweet will always hold a very special place in my heart. It taught me a lot about partnerships, friendships, hard work, and sacrifice. Most importantly, it taught me that if you set your mind to something that you want badly enough, it can happen. After all, I took a business from the basement of my home and built it into an international brand with a TV show. HELLOOOOO!!…that’s pretty cool, right? I will always appreciate the journey of Petite & Sweet, but now that journey is over and a new chapter begins.

Today I’m doing a different kind of work, which I’m so excited to share with you. I work with enthusiastic entrepreneurs who want to either start a business or take their existing business to the next level. I’m also finishing up my first book! It’s an inspirational book, part-memoir and part lifestyle guide, focused on embracing all your imperfections and finding fulfillment wherever you are in life. I work with brands that I respect and create content that can be educational and inspirational for people.

The beauty of all this is that I get to work whenever and wherever I please. I only take on work that challenges me and that I know I can bring value to. I finally feel like I have found myself, and I’m so grateful. I live a healthy and balanced life, and I want nothing more than to inspire everyone out there to do the same.

To all of you who supported Petite & Sweet, thank you for trusting me with your special moments. Your support has meant the world to me, and I hope that you’ll stay tuned with me for this next chapter. I know there will be many more opportunities to make new memories – and learn a few lessons about ourselves along the way.

Much Love,

Elle